Blog entries

Government Needs to Think More Like Business

Dr. Rebecca Ashery — Mon, 26 Apr 2010 22:42:36 +0100

Businesses drive customers to their website via e-mail communications in anticipation of enticing them to purchase their products. I signed up for e-mails from Borders Books and I can always count on being sent a 30% off coupon which I am happy to get whether I use it or not. I get special tweets for discount theater tickets. And Land’s End always e-mails their on-line sales.

So how can the Federal and State government drive citizens to their websites? Is this a case of “build it Read More...

Video-In-Email: Now a Viable Option for Government-to-Citizen Communications

Administrator — Tue, 02 Mar 2010 14:57:15 +0100

March 2, 2010, Gaithersburg, MD (PRWEB) – Government communications professionals looking to include a short video clip with their message can now show demonstrations, moving text of key information points and other animated graphics within the boundaries of an email. CapitalSpeak, the government divisiion of leading email service provider Gold Lasso, and Liveclicker, a video ecommerce platform, today announced a partnership to offer the latest generation of video-in-email solutions. ThRead More...

Gold Lasso Adds Government-to-Citizen Notifications to its List of Capabilities

Administrator — Mon, 04 Jan 2010 00:00:00 +0100

Gold Lasso launches CapitalSpeak, a special division to service the unique needs of federal, state and local governments.

Washington, D.C. (MarketWire) January 6, 2010 – CapitalSpeak, a new division of Gold Lasso, Inc., a leading provider of on-demand marketing automation and campaign management systems, announced today the release of its eLoop product for the government marketplace. This announcement coincides with the growing demand for formalized public email and mobile communRead More...