Government-to-citizen email campaigns can only be as effective as what's happening behind the scenes in your database. Raw data is the lifeblood of an email communications program that flows through various software systems to eventually be converted into useful information. Unfortunately, as data travels from system to system where it is processed and sometimes augmented by humans, it changes formats and other structures that can possibly render it useless for email. That’s why CapitalSpeak has incorporated extensive list cleansing, management and segmentation tools to preserve the quality of your data. However, tools can sometimes be limiting. We realize that sometimes human intervention is necessary to “normalize” and repair your data to retain its value and be converted into the information that’s necessary for successful communications.

CapitalSpeak will help your organization leverage the full value of data collected by eLoop's robust tracking and data capturing tools. Our team of experienced database professionals can provide you with the following list of services either on a continuous or project-by-project basis:

• Data cleansing and normalization/standardization
• Merge/Purge lists
• List segmentation and coding
• Data appending
• Systems integration