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Publish Once - Automated Message Assembly
Stop wasting time cutting and pasting your email messages. With CapitalSpeak's Web-to-Email Publisher, you can automate the message assembly and sending process by incorporating RSS feeds into email. Simply publish to your website like you normally do and CapitalSpeak automatically creates your message and sends to your subscribers.
Our unique process of message management is easy to set up and allows for:
- Streamlined internal processes to distribute urgent information
- Seamless “live feed” email campaigns, delivered on time
- Elimination of double posting of information between web and email programs
We bring you expertise and state of the art resources to help your agency develop and expand a modern citizen communication plan.
What’s great about the RSS-to-Email campaign message assembly is that it’s simple to set up and even easier to manage. Here’s how it works:
Message creation Simply copy the link for your website’s RSS feed and paste it into CapitalSpeak. Using the RSS profile manager you will define how many stories get published in the RSS campaign. You can then design your message or import a template where you’ll insert the code for your RSS feed.
Campaign creation Your list and message are linked to officially create your RSS campaign. If you schedule for a daily RSS email to be sent, you will not need to “push a button” every day. The campaign sends automatically on the day and time you already chose. And there is no need to worry about messages being sent with repeated information – RSS campaigns only execute with new information, and if there is no new content in the RSS feed no email will be sent.
What the recipient sees RSS feeds work with customized email templates and can be designed to reflect your agency’s logo and branding. Recipients will not need to do anything special to read your RSS email, and it will appear as if they’re reading a newsletter. In addition, all your emails from CapitalSpeak including the RSS campaigns will include all compliance links and information including methods of subscription management. All opt-outs are processed immediately by CapitalSpeak so there is no waiting period to be removed from a list.
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